Saree Dreams

Advertisement of the Phoenix Saree Co. from 1940’s

Source: Kamat’s Potpourrie

Memsabstory has an interesting poster from the Sharmila Tagore Era. An ad from Bombay dyeing showing 100% polyster to 100 cotton sarees.

A lot has changed in sarees but yet, when you see an old ad like this, you realize that nothing has really changed.

I really found this ad very interesting. Aktel is trying to sell International Roaming service in Bangladesh and to choose an iconic blonde woman in an iconic blue saree, conveys all of that!

All the women look absolutely fab and the guy looks absolutely dorky.

Things you do for fashion is nothing compared to things you need to do to capture a stunning fashion photograph.

Black saree with the backdrop of white, snow covered mountain - that is dramatic.

Sleeveless blouse in a cold place where everybody else is wearing northstar jackets, makes you pause for an extra second to look at the picture and if that happens, then the model and the photo crew have done their job!

I hate the saree; these two color combos look really awful at times. But I like the fashion photo composition.

The uneven blue of the couch, the English fainting couch that seems to have been spray painted, textured wall paper; all of that adds certain depth to the photo.

A good advertisement should evoke a dream; it has to go far beyond the “product” being sold.

This is a delightful ad. Don’t know for sure, but it is from the time when most cities had 4 digit phone numbers - that makes this ad circa 1950-60.

The saree is an transparent saree with contrasting blouse and a matching purse - I guess some things remain the same!

Beautiful advertisement for Saree and Jewlery.

As the market gets bigger and bigger players enter in to the market, the art of making the saree ad is getting better too.